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The logo for the PUMS (Sustainable Urban Mobility Plan) of the Municipality of Messina and the Metropolitan City is an ideogrammatic summary of the foundational and fundamental elements of the place.
IThe first element is the SEA, an essential element for Sicily and particularly for Messina. The sea as a condition that isolates but also unites, shapes the characters of people and outlines their identities. It protects, identifies, makes one dream, travel, and live.
The second element is the LAND, with its roads and vehicles. The continuous movement of the city, its means of transport, and its people. The living heart, the paths that connect, creating bonds and relationships. It roots, unites, makes one move, connect, and grow.
The third element is the PEOPLE, the real subject of the PUMS and at the center of the generative process of good practices. Not only as recipients, users, and beneficiaries, but above all as creators, interpreters, and protagonists. They propose, collaborate, evolve, progress, and improve.
The fourth element we wanted to represent is the PLACES.
Finally, we wanted to condense everything with the element of IDENTITY, embodied in the ceramics, especially typical of the Santo Stefano di Camastra area. Traditions, identity, uniqueness. Elements to preserve, defend, and enhance. The joint, convergent, synergistic action that builds a greater good. The whole is the sum of the parts.
All these elements take shape in the PUMS logo, which reflects the identity in the form and positioning of the four other elements, all united by the characteristic yellow and red colors of Messina.
