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The logo for the Urban Sustainable Mobility Plan is the ideogrammatic synthesis of the foundational and fundamental elements of the “Altopiano dei Sette Comuni“.
The first element is the Territory; an essential element for the Altopiano is the mountainous system that shapes the character of the people, outlines identities, protects, and identifies.
The second element is the Environment, human in its traditions, physical in its landscapes that change with each season, dictating the lived and traversed space within the economic environment of tourism and the agri-food system.
The third element we wanted to represent is Identity: people, at the center of the generative process of good practices. Not only as recipients, users, and beneficiaries, but above all as creators, interpreters, and protagonists. They propose, collaborate, and evolve, to progress between tradition and innovation.
The concept research activity for the logo was also compared with the macro-themes of sustainable mobility to clarify its priorities.
All these elements take shape in the PUMS logo, which evokes identity in the form and positioning of the elements, all united by the shades of green typical of the Territory of the Altopiano and the future of its Mobility System.
The attached document is in Italian language.